How to Save Lost Sales
Unknowingly, membership sites are fast becoming the one of the easiest way to make money online. TH true is membership sites are a multi-billion-dollar-a-year industry and growing very rapidly.
The advantage of having an online business is unlike offline businesses, there is no large fee for an office, there are no contracts to employees and there are no daily battles with the commuting traffic each and every working day morning.
However, like all businesses, member sites are not immune to annoying little problems that can lead to fluctuating membership site sales. Obviously you want to gain more members than you lose. In fact, you don’t want to lose members at all!
Like it or not, things happen and you can’t control them. From my experience, some of the common issues are credit cards charges are declined due to expired dates; or there is a problem with a potential member’s browser and they cannot get on your site; sometimes there is a technical glitch.
So, how do you stop from losing these clients over things you cannot control?
It’s simple. You need to personally keep in touch by following up on each lost sale. It seems like a lot of work, but, as you probably are aware in your day-to-day routines, personal attention is one of the key aspects of sales and marketing.
Every customer is special and every customer is another monthly sale, so you, as the business owner, need to make sure that your customer gets what he or she wants. Like any other businesses, you need to follow up on sales. However, for online business, you don’t have to leave the comfort of your home to do it.
So how do you follow up personally?
One best way is email. Every member has a different story, a different reason for not paying their monthly fee or not continuing with the registration and it’s up to you to find out why and fix it.
For example, say a member has stopped making their monthly payments because their credit card has expired. Tell them if they rejoin in the next 3 days, you’ll start them right where they left off, offering to waiver the start up fee or giving them the next month free of charge.
The best way to keep on top of things is to make sure all your members are satisfied and never want to leave. Bonus offers, surprise offers, special prizes and over delivering are just some of the many ideas that work. Always keep in mind; the personal touch does make all the difference.
About the Author
CW Teo is an online marketer and owns http://www.fireballplanet.com.sg If you liked this article, visit his site
http://www.MembershipSitesMadeEasy.net today and find out the simple way to make your membership sites profitable.













